On the road to success with rock stars

400 pax
Jochen Schweizer Arena, Munich

A somewhat different location that optimally combines business and fun and fits perfectly with Workday's current Rock Star campaign: This is what our client wanted for Workday Elevate 2023 – and STARK! Marketing was more than happy to oblige.

The Jochen Schweizer Arena near Munich was the ideal setting for the high-caliber HR and finance event. In June 2023, some 400 guests accepted Workday's invitation to a day packed with interesting business topics, peppered with hands-on experiences during the breaks and fun evening entertainment. Needless to say, there were also plenty of opportunities to network with experts.

One of the event highlights was the inspiring keynote speech by Michael Groß, multiple World Champion, Olympic gold medalist, and Sportsman of the Year. Now an entrepreneur, coach, and university lecturer, he shared exciting insights into his experiences with victory and defeat, personal leadership, and ongoing motivation. The conclusion of the "albatross" among the "rock stars" of internationally successful swimmers is that standing still is tantamount to going backwards. Our client Workday could not have phrased it better.

Both the productivity and the mood of the participants reached a whole new level in the extravagantly designed session areas dedicated to themes such as wind and waves. However, wind and waves were not just intended to enhance the mood during the business part of the event, but also took center stage in the evening with sporting attractions: Bodyflying gave guests the chance to fulfill their dream of flying with nothing but their own bodies, while indoor surfing whisked them off into the warm summer water to ride a perfect wave – a sustainable and memorable experience with a great fun factor!

Following the enormous success of this year's event, we are already looking forward to Workday Elevate 2024, and plans for this are already underway.

Scope of service

  • Lead agency including management of all sub-contractors
  • Concept development, planning, implementation, and execution
  • Technical design including stage production & direction planning
  • Creative storytelling including layout creation of all branding elements
  • Organization and on-site support
  • Follow-up and budget control


STARK! Marketing GmbH
Hohenlindner Straße 11c
85622 Feldkirchen     
+49(0)89 461 332 50
+49(0)89 461 332 555