After the tremendous success in recent years, STARK! Marketing was commissioned to stage Snowflake’s German world tour stop again in 2024. The mission was clear: To make this Berlin event a highlight of the global tour yet again.
More than 1,500 guests accepted the invite to the impressive STATION Berlin. But before the venue could shine in all its glory, there was a logistical feat to accomplish. Within just two days, our team transformed an empty industrial hall into a stylish, multifunctional event location. With over 25,000 steps, 16 articulated lorries, 190 pallets of furnishings, 700 metres of rigging and 450 cubic metres of technology materials, we created the perfect stage for an unforgettable experience.
The agenda included inspiring keynotes, exciting breakout sessions and a versatile partner expo. There were also lots of signature culinary moments for guests to enjoy: Besides highly diverse catering stations, creative highlights such as the Berliner Späti and the original Dragon Breath Popcorn offered delightful surprises. The grand finale was the legendary after-party, the perfect conclusion to the evening with cool beats and an energetic atmosphere.
STARK! Marketing showed once again this year how events with passion, precision and creativity result in lasting success. With a highly motivated team, innovative ideas and a generous portion of ingenuity, we once again made the Berlin tour stop an unforgettable experience – for our customer and their guests.
Services
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Location scouting and booking
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Lead agency coordination of all trades (location, technology, catering, furnishings, booth building, etc.)
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Branding – creation of a branding concept (concept development, design, planning & production)
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Creation of partner booth concept including implementation
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Creation of catering concept
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Supervision on site
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Production planning
