Thought Leadership for Tomorrow's World

Motorwerk, Berlin

Our changing world harbors enormous opportunities. In May, 450 guests were able to get an idea of what these opportunities might be at an exclusive live event hosted by our client Workday. 

Julia Bauer, as event moderator, gave an exciting and charming introduction to each of the items on the agenda. A particular highlight of the event featured three prominent speakers with their groundbreaking thought leadership perspectives: extreme mountaineer and CEO Benedikt Böhm, supervisory board member and senior advisor Janina Kugel, and business philosopher and bestselling author Anders Indset. 

High-profile strategic partners – such as Accenture, Deloitte, Kainos, Mercer, and PwC – were also on hand to share their expertise and experience in the afternoon sessions. The multi-faceted program was complemented by attractive networking opportunities, from the welcome coffee in an informal setting to the cocktail reception to wrap up the event.

The selection of a suitable location was equally important for our client, who wanted the event environment to not only reflect the changing world, but also focus on sustainability. The Motorwerk Berlin proved to be the ideal setting for this because this listed location is practically a symbol of change: The place where electric motors were produced 100 years ago is now the venue for state-of-the-art creative events – and is CO2 neutral to boot.

Everyone agreed: Workday Elevate Berlin 2022 was a resounding success! We are already looking forward to next year.

Scope of service

  • Lead agency including management of all sub-contractors
  • Concept development, planning, implementation, and execution
  • Technical design including stage production
  • Creative storytelling including layout creation of all branding elements
  • Organization and on-site support
  • Follow-up and budget control

STARK! Marketing GmbH
Hohenlindner Straße 11c
85622 Feldkirchen     
+49(0)89 461 332 50
+49(0)89 461 332 555