World premiere in Berlin/The high-tech world looks to Berlin

From 1916 to 1992, the Telegraphenamt was Berlin’s communication hub. In September 2024, we had the great pleasure of transforming this historic building, now a hotel, into a high-tech location for three days. 

Just in time for the IFA, the international hotspot for technological innovations, our customer presented its global product launch in this architectural landmark:

every corner of the hotel was morphed into a stage for state-of-the-art technology and visionary presentations. After over 20 hours of intense rehearsals, we ensured a smooth show flow, impressing not only the 200 journalists in attendance, but also 100 partners and employees on site. Across the globe, a digital audience tuned in via live stream, following the anticipated product premiere with excitement.

The heart of the event was the spectacular stage programme with a captivating keynote and ground-breaking presentations. It was complemented by a varied showcase area where the latest processor generation could be experienced up close. One special highlight was the stylish ‘OEM Living Room’, which impressively demonstrated how innovation is revolutionising the modern workplace – at home and on the go – in an inviting living room atmosphere.

This event combined technological innovation and sophisticated event design at the highest level, creating unforgettable moments for all involved.